Ypulse Casts
Mashup 2007 Youth Talks Archives

 
Ypulse Teen Media Mashup - Los Angeles
Moderator:
Jay Frank
Head of Programming, Yahoo! Music

Music Mashup - Part 5A
Case Study of Secondhand Serenade
Learn how Secondhand Serenade and his skilled team brought his
music to the public, first on a grassroots level thru social networking and
Internet radio, then integrating some of the assets of a major label
without "selling out" to a major label. Learn how he communicated with
teenagers to become one of the most successful new acts for teens.
Daniel Glass
President
Glassnote Entertainment Group
Chris Maltese
President
Chris Maltese Management
Secondhand Serenade
Recording Artist
 
 
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