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		<lastBuildDate>Mon, 12 May 2008 11:28:29 -0700</lastBuildDate>
		<title>Ypulse Casts</title>
		<itunes:author>Gorilla Soapbox (HD)</itunes:author>
		<link>http://www.ypulse.com</link>
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		<description><![CDATA[Ypulse.com is the award-winning blog that has been providing daily news & commentary on generation Y for media and marketing professionals since May of 2004. This podcast features audio and video recordings from roundtable discussions with thought leaders in the field of youth-based industries.]]></description>
		<itunes:subtitle><![CDATA[Audio and video recordings from Ypulse Mashups (roundtable discussions) with thought leaders in the field of youth-based industries.]]></itunes:subtitle>
		<itunes:summary><![CDATA[Ypulse.com is the award-winning blog that has been providing daily news & commentary on generation Y for media and marketing professionals since May of 2004. This podcast features audio and video recordings from roundtable discussions with thought leaders in the field of youth-based industries.]]></itunes:summary>
		<language>en</language>
		<copyright>©2007 Anastasia Goodstein &amp; Gorilla Soapbox</copyright>
		<itunes:owner>
			<itunes:name>Gorilla Soapbox</itunes:name>
			<itunes:email>info@gorillasoapbox.com</itunes:email>
		</itunes:owner>
		<image>
			<url>http://www.ypulsecasts.com/podcast/ypulse_iTunes_spot_144.jpg</url>
			<title>Ypulse Casts</title>
			<link>http://www.ypulse.com</link>
			<width>144</width>
			<height>144</height>
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		<itunes:image href="http://www.ypulsecasts.com/podcast/ypulse_iTunes_spot.jpg" />
		<category>Management &amp; Marketing</category>
		<itunes:category text="Business">
			<itunes:category text="Management &amp; Marketing" />
		</itunes:category>
		<category>Society &amp; Culture</category>
		<itunes:category text="Society &amp; Culture" />
		<category>News &amp; Politics</category>
		<itunes:category text="News &amp; Politics" />
		<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		<itunes:explicit>no</itunes:explicit>
		<item>
			<title>Mashup 2007 - Totally Mobile: Reaching Youth Anytime, Anywhere
Anywhere</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[• What teens want in a phone: It's all about personalization and price • Will content be king on mobile? • Finding friends via phone. Is mobile social networking what's next?

With Sam Altman, CEO, Loopt; Chandrasekar Rathakrishnan, CEO, VelvetPuffin; Jed Stremel, Director of Mobile, Facebook; Adam Zbar, CEO, Zannel Moderator: Julie Ask, Vice President and Research Director, JupiterResearch

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[• What teens want in a phone: It's all about personalization and price • Will content be king on mobile? • Finding friends via phone. Is mobile social networking what's next?]]></itunes:subtitle>
			<itunes:summary><![CDATA[• What teens want in a phone: It's all about personalization and price • Will content be king on mobile? • Finding friends via phone. Is mobile social networking what's next?

With Sam Altman, CEO, Loopt; Chandrasekar Rathakrishnan, CEO, VelvetPuffin; Jed Stremel, Director of Mobile, Facebook; Adam Zbar, CEO, Zannel Moderator: Julie Ask, Vice President and Research Director, JupiterResearch

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<pubDate>Wed, 28 Nov 2007 14:31:33 -0800</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:40:26</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Totally Wired Entertainment - The New School</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[• Social networking, video, and virtual worlds • How we got millions of users without doing any traditional marketing • Should new school companies partner with traditional media? 

With David Birnbaum, Chief Executive Officer, Takkle; Claudia L'Amoreaux, Community Developer, Second Life; Tim Shey, Chief Executive Officer, RockYou!; Alex Welch, Chief Executive Officer, Photobucket; Moderator: Liz Gannes, Staff Writer, GigaOM.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[• Social networking, video, and virtual worlds • How we got millions of users without doing any traditional marketing • Should new school companies partner with traditional media?]]></itunes:subtitle>
			<itunes:summary><![CDATA[• Social networking, video, and virtual worlds • How we got millions of users without doing any traditional marketing • Should new school companies partner with traditional media? 

With David Birnbaum, Chief Executive Officer, Takkle; Claudia L'Amoreaux, Community Developer, Second Life; Tim Shey, Chief Executive Officer, RockYou!; Alex Welch, Chief Executive Officer, Photobucket; Moderator: Liz Gannes, Staff Writer, GigaOM.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<pubDate>Wed, 21 Nov 2007 14:31:27 -0800</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:44:30</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Totally Wired Entertainment - Old School to New
School</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[• Traditional Media 2.0: What brands are doing to survive • User generated vs. professional content? Why teens love both • To build, buy or partner

With Chuck Cordray, Vice President, Digital Media, Hearst / Dixie Feldman, Editorial Director, The N, MTV Networks / Jane Grenier, Publisher, Flip.com / Diane Naughton, Vice President of Marketing, HarperCollins Children's Books / Moderator: Steve Bryant, Editor, eWEEK; columnist, Hollywood Reporter

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[• Traditional Media 2.0: What brands are doing to survive • User generated vs. professional content? Why teens love both • To build, buy or partner]]></itunes:subtitle>
			<itunes:summary><![CDATA[• Traditional Media 2.0: What brands are doing to survive • User generated vs. professional content? Why teens love both • To build, buy or partner

With Chuck Cordray, Vice President, Digital Media, Hearst / Dixie Feldman, Editorial Director, The N, MTV Networks / Jane Grenier, Publisher, Flip.com / Diane Naughton, Vice President of Marketing, HarperCollins Children's Books / Moderator: Steve Bryant, Editor, eWEEK; columnist, Hollywood Reporter

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<pubDate>Thu, 15 Nov 2007 10:06:23 -0800</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:44:42</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Case Studies of Totally Wired Marketing - Part C</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[Speaker: Melanie Strong, U.S. Brand Manager, NikeID, Nike • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches - 

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Speaker: Melanie Strong, U.S. Brand Manager, NikeID, Nike • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches]]></itunes:subtitle>
			<itunes:summary><![CDATA[Speaker: Melanie Strong, U.S. Brand Manager, NikeID, Nike • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches - 

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_016.m4v</guid>
			<pubDate>Wed, 24 Oct 2007 13:23:40 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:15:28</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Case Studies of Totally Wired Marketing - Part B</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[Speaker: Craig Sherman, CEO, Gaia Online • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches - 

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Speaker: Craig Sherman, CEO, Gaia Online • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches]]></itunes:subtitle>
			<itunes:summary><![CDATA[Speaker: Craig Sherman, CEO, Gaia Online • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches - 

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<pubDate>Fri, 19 Oct 2007 13:23:32 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:16:07</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Case Studies of Totally Wired Marketing - Part A</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[Speaker: Amy Gibby, President, eCRUSH • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches 

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Speaker: Amy Gibby, President, eCRUSH • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches]]></itunes:subtitle>
			<itunes:summary><![CDATA[Speaker: Amy Gibby, President, eCRUSH • How youth marketers are using technology successfully • How to build an online community around a brand • Avoiding disruptive, non-authentic pitches 

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_014.m4v</guid>
			<pubDate>Fri, 19 Oct 2007 13:19:17 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:16:50</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Totally Wired Teen Superstar Panel - Part B</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[• Insights from some of the most influential teens on the Web • How teens use technology • How to reach teens without turning them off. Guests include Aseem Badshah, President, Scriptovia.comMassachusetts Institute of Technology | Martina Butler, Host, Emo Girl Talk | Catherine Cook, President, MyYearbook.com |  Ashley Qualls, President, Whateverlife. Moderated by Zadi Diaz, Principal, Smashface Productions.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[• Insights from some of the most influential teens on the Web • How teens use technology • How to reach teens without turning them off]]></itunes:subtitle>
			<itunes:summary><![CDATA[• Insights from some of the most influential teens on the Web • How teens use technology • How to reach teens without turning them off. Guests include Aseem Badshah, President, Scriptovia.comMassachusetts Institute of Technology | Martina Butler, Host, Emo Girl Talk | Catherine Cook, President, MyYearbook.com |  Ashley Qualls, President, Whateverlife. Moderated by Zadi Diaz, Principal, Smashface Productions.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<pubDate>Fri, 05 Oct 2007 09:50:00 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:21:08</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Totally Wired Teen Superstar Panel - Part A</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[• Insights from some of the most influential teens on the Web • How teens use technology • How to reach teens without turning them off. Guests include Aseem Badshah, President, Scriptovia.comMassachusetts Institute of Technology | Martina Butler, Host, Emo Girl Talk | Catherine Cook, President, MyYearbook.com |  Ashley Qualls, President, Whateverlife. Moderated by Zadi Diaz, Principal, Smashface Productions.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[• Insights from some of the most influential teens on the Web • How teens use technology • How to reach teens without turning them off]]></itunes:subtitle>
			<itunes:summary><![CDATA[• Insights from some of the most influential teens on the Web • How teens use technology • How to reach teens without turning them off. Guests include Aseem Badshah, President, Scriptovia.comMassachusetts Institute of Technology | Martina Butler, Host, Emo Girl Talk | Catherine Cook, President, MyYearbook.com |  Ashley Qualls, President, Whateverlife. Moderated by Zadi Diaz, Principal, Smashface Productions.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_012.m4v</guid>
			<pubDate>Fri, 28 Sep 2007 18:37:50 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:25:24</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Convergence Culture: A Keynote Conversation - Part B</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[• How media influences contemporary culture • Participatory culture: New ways consumers interact with media content, media producers and each other • Experiential marketing strategies that resonate with consumers. Guests include danah boyd, Fellow, Annenberg Center for Communications, University of Southern California and Henry Jenkins, Director, Comparative Media Studies Program, Massachusetts Institute of Technology.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[• How media influences contemporary culture • Participatory culture: New ways consumers interact with media content, media producers and each other • Experiential marketing strategies that resonate with consumers]]></itunes:subtitle>
			<itunes:summary><![CDATA[• How media influences contemporary culture • Participatory culture: New ways consumers interact with media content, media producers and each other • Experiential marketing strategies that resonate with consumers. Guests include danah boyd, Fellow, Annenberg Center for Communications, University of Southern California and Henry Jenkins, Director, Comparative Media Studies Program, Massachusetts Institute of Technology.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<link>http://www.ypulsecasts.com/podcast/podcast/ypulse07_ep_011.m4v</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_011.m4v</guid>
			<pubDate>Fri, 21 Sep 2007 13:34:52 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:24:36</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Mashup 2007 - Convergence Culture: A Keynote Conversation - Part A</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[• How media influences contemporary culture • Participatory culture: New ways consumers interact with media content, media producers and each other • Experiential marketing strategies that resonate with consumers. Guests include danah boyd, Fellow, Annenberg Center for Communications, University of Southern California and Henry Jenkins, Director, Comparative Media Studies Program, Massachusetts Institute of Technology. Welcome by Anastasia Goodstein.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[• How media influences contemporary culture • Participatory culture: New ways consumers interact with media content, media producers and each other • Experiential marketing strategies that resonate with consumers]]></itunes:subtitle>
			<itunes:summary><![CDATA[• How media influences contemporary culture • Participatory culture: New ways consumers interact with media content, media producers and each other • Experiential marketing strategies that resonate with consumers. Guests include danah boyd, Fellow, Annenberg Center for Communications, University of Southern California and Henry Jenkins, Director, Comparative Media Studies Program, Massachusetts Institute of Technology. Welcome by Anastasia Goodstein.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
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			<pubDate>Fri, 14 Sep 2007 16:30:14 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:32:22</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Music Mashup - Case Study of Secondhand Serenade - Part B</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level thru social networking and Internet radio, then integrating some of the assets of a major label without "selling out" to a major label. Learn how he communicated with teenagers to become one of the most successful new acts for teens. Speakers include: Daniel Glass, President, Glassnote Entertainment Group /  Chris Maltese, President, Chris Maltese Management / Secondhand Serenade, Recording Artist / Moderator: Jay Frank, Head of Programming, Yahoo! Music

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level thru social networking and
Internet radio, then integrating some of the assets of a major label without "selling out" to a major label.]]></itunes:subtitle>
			<itunes:summary><![CDATA[Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level thru social networking and Internet radio, then integrating some of the assets of a major label without "selling out" to a major label. Learn how he communicated with teenagers to become one of the most successful new acts for teens. Speakers include: Daniel Glass, President, Glassnote Entertainment Group /  Chris Maltese, President, Chris Maltese Management / Secondhand Serenade, Recording Artist / Moderator: Jay Frank, Head of Programming, Yahoo! Music

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="video/x-m4v" url="http://www.ypulsecasts.com/podcast/ypulse07_ep_009.m4v" length="320696408" />
			<link>http://www.ypulsecasts.com/podcast/podcast/ypulse07_ep_009.m4v</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_009.m4v</guid>
			<pubDate>Fri, 07 Sep 2007 10:53:17 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:26:25</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Music Mashup - Case Study of Secondhand Serenade - Part A</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level thru social networking and Internet radio, then integrating some of the assets of a major label without "selling out" to a major label. Learn how he communicated with teenagers to become one of the most successful new acts for teens. Speakers include: Daniel Glass, President, Glassnote Entertainment Group /  Chris Maltese, President, Chris Maltese Management / Secondhand Serenade, Recording Artist / Moderator: Jay Frank, Head of Programming, Yahoo! Music

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level thru social networking and
Internet radio, then integrating some of the assets of a major label without "selling out" to a major label.]]></itunes:subtitle>
			<itunes:summary><![CDATA[Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level thru social networking and Internet radio, then integrating some of the assets of a major label without "selling out" to a major label. Learn how he communicated with teenagers to become one of the most successful new acts for teens. Speakers include: Daniel Glass, President, Glassnote Entertainment Group /  Chris Maltese, President, Chris Maltese Management / Secondhand Serenade, Recording Artist / Moderator: Jay Frank, Head of Programming, Yahoo! Music

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="video/x-m4v" url="http://www.ypulsecasts.com/podcast/ypulse07_ep_008.m4v" length="435965219" />
			<link>http://www.ypulsecasts.com/podcast/podcast/ypulse07_ep_008.m4v</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_008.m4v</guid>
			<pubDate>Fri, 31 Aug 2007 15:19:32 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:35:50</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Music Mashup - Mixtapes: The Unsung Music Marketing Tool</title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[For teen tastemakers, artists can be broken on mixtapes. The biggest rap stars today are being made outside of the label system thru this loose, often illegal system of distributing music. Find out how the system works and how marketers can use this to brand their products to a hip community and get valuable insight into the future hitmakers of music. Speakers include: Adisa Banjoko, Journalist, The Hip Hop Chess Federation / Tina Wells, CEO, Buzz Marketing Group

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Find out how the system works and how marketers can use this to brand their products to a hip community and get valuable insight into the future hitmakers of music.]]></itunes:subtitle>
			<itunes:summary><![CDATA[For teen tastemakers, artists can be broken on mixtapes. The biggest rap stars today are being made outside of the label system thru this loose, often illegal system of distributing music. Find out how the system works and how marketers can use this to brand their products to a hip community and get valuable insight into the future hitmakers of music. Speakers include: Adisa Banjoko, Journalist, The Hip Hop Chess Federation / Tina Wells, CEO, Buzz Marketing Group

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="video/x-m4v" url="http://www.ypulsecasts.com/podcast/ypulse07_ep_007.m4v" length="377466099" />
			<link>http://www.ypulsecasts.com/podcast/podcast/ypulse07_ep_007.m4v</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_007.m4v</guid>
			<pubDate>Fri, 24 Aug 2007 13:00:19 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:31:03</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Music Mashup - One on One Conversation - The Mobile Music Convergence </title>
			<itunes:author>Gorilla Soapbox (HD)</itunes:author>
			<description><![CDATA[Given global trends, the phone quickly will become the primary device for music consumption by teens. This conversation will explore the implications of the mobile environment on listening to music, getting music information, and distributing music.  With Dorrian Porter, CEO, Mozes.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Given global trends, the phone quickly will become the primary device for music consumption by teens. This conversation will explore the implications of the mobile environment on listening to music, getting music information, and distributing music.]]></itunes:subtitle>
			<itunes:summary><![CDATA[Given global trends, the phone quickly will become the primary device for music consumption by teens. This conversation will explore the implications of the mobile environment on listening to music, getting music information, and distributing music.  With Dorrian Porter, CEO, Mozes.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="video/x-m4v" url="http://www.ypulsecasts.com/podcast/ypulse07_ep_006.m4v" length="234202309" />
			<link>http://www.ypulsecasts.com/podcast/podcast/ypulse07_ep_006.m4v</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_006.m4v</guid>
			<pubDate>Fri, 17 Aug 2007 16:24:12 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:19:22</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Music Mashup - Music &amp; Social Media</title>
			<itunes:author>Gorilla Soapbox</itunes:author>
			<description><![CDATA[Learn how music is actually discovered and the techniques that work and that don't work to reach youth through music. Speakers include: David Hyman, MOG / Cory Llewellyn , Epic Records / J Scavo, MySpace Records / Larry Weintraub, Fanscape / Moderator: Jay Frank , Yahoo! Music

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Learn how music is actually discovered and the techniques that work and that don't work to reach youth through music.]]></itunes:subtitle>
			<itunes:summary><![CDATA[Learn how music is actually discovered and the techniques that work and that don't work to reach youth through music. Speakers include: David Hyman, MOG / Cory Llewellyn , Epic Records / J Scavo, MySpace Records / Larry Weintraub, Fanscape / Moderator: Jay Frank , Yahoo! Music

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="video/x-m4v" url="http://www.ypulsecasts.com/podcast/ypulse07_ep_005.m4v" length="535466343" />
			<link>http://www.ypulsecasts.com/podcast/podcast/ypulse07_ep_005.m4v</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_005.m4v</guid>
			<pubDate>Fri, 10 Aug 2007 15:58:06 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:43:55</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Music Mashup Keynote - What Music Teens Consume and How</title>
			<itunes:author>Gorilla Soapbox</itunes:author>
			<description><![CDATA[Mashup 2007 - San Francisco

Eric Garland will break out the genres that youth actually listen to and give and idea of what sounds work for marketers. Analysis on how much is being consumed illegally vs. legally and the methods by which youth obtain music also will be examined.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[Eric Garland will break out the genres that youth actually listen to and give and idea of what sounds work for marketers. Analysis on how much is being consumed illegally vs. legally and the methods by which youth obtain music also will be examined.]]></itunes:subtitle>
			<itunes:summary><![CDATA[Mashup 2007 - San Francisco

Eric Garland will break out the genres that youth actually listen to and give and idea of what sounds work for marketers. Analysis on how much is being consumed illegally vs. legally and the methods by which youth obtain music also will be examined.

Ypulse created by Anastasia Goodstein
www.ypulse.com

Powered by the Youth Marketing Agency Fuse.
www.fusemarketing.com

Produced by Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="video/x-m4v" url="http://www.ypulsecasts.com/podcast/ypulse07_ep_004.m4v" length="248881009" />
			<link>http://www.ypulsecasts.com/podcast/podcast/ypulse07_ep_004.m4v</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulse07_ep_004.m4v</guid>
			<pubDate>Fri, 03 Aug 2007 11:54:36 -0700</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:20:33</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Ypulse Los Angeles Teen Media Mashup</title>
			<itunes:author>Gorilla Soapbox</itunes:author>
			<description><![CDATA[The State of Teen TV - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.

• Rob Thomas, creator, Veronica Mars
• Dixie Feldman, editorial director of The N
• Amanda Zweerink, director of community at Current TV, co-founder of PopGurls.com and co-author of "Interpersonal Culture on the Internet Television, the Internet, and the Making of a Community"
• Radjiv Mody, Senior Director of Franchise Development for MTV Networks Music Logo Group
• Event sponsor: Kelli Feigley, Partner, Client Marketing Director, Dreaming Tree Films

www.ypulse.com
©2007 Anastasia Goodstein & Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[The State of Teen TV - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.]]></itunes:subtitle>
			<itunes:summary><![CDATA[The State of Teen TV - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.

• Rob Thomas, creator, Veronica Mars
• Dixie Feldman, editorial director of The N
• Amanda Zweerink, director of community at Current TV, co-founder of PopGurls.com and co-author of "Interpersonal Culture on the Internet Television, the Internet, and the Making of a Community"
• Radjiv Mody, Senior Director of Franchise Development for MTV Networks Music Logo Group
• Event sponsor: Kelli Feigley, Partner, Client Marketing Director, Dreaming Tree Films

www.ypulse.com
©2007 Anastasia Goodstein & Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="video/x-m4v" url="http://www.ypulsecasts.com/podcast/ypulseTMM_ep_003.m4v" length="591822790" />
			<link>http://www.ypulse.com</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulseTMM_ep_003.m4v</guid>
			<pubDate>Sat, 17 Feb 2007 17:28:39 -0800</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>01:35:37</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Ypulse San Diego Teen Media Mashup</title>
			<itunes:author>Gorilla Soapbox</itunes:author>
			<description><![CDATA[What Youth Brands Can Learn From The Action Sports World - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.

• Roger Harrell, Publisher Primedia’s Skateboarder Magazine
• Chip Howes, Owner Powerline6 Design + Style Lab boutique (formerly Mark Ecko’s footwear brand director, and guru of progressive fashion)
• Kevin Kearns, Vice President, Brand Strategy, The BLOCK Hotels
• Liko Smith, President/Co-Founder, The BLOCK Hotels
• Dorian Tucker, Professional Street Skater
• Gregg Witt, Partner Premise, former Marketing Director Adrenalin

www.ypulse.com
©2007 Anastasia Goodstein & Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[What Youth Brands Can Learn From The Action Sports World - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.]]></itunes:subtitle>
			<itunes:summary><![CDATA[What Youth Brands Can Learn From The Action Sports World - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.

• Roger Harrell, Publisher Primedia’s Skateboarder Magazine
• Chip Howes, Owner Powerline6 Design + Style Lab boutique (formerly Mark Ecko’s footwear brand director, and guru of progressive fashion)
• Kevin Kearns, Vice President, Brand Strategy, The BLOCK Hotels
• Liko Smith, President/Co-Founder, The BLOCK Hotels
• Dorian Tucker, Professional Street Skater
• Gregg Witt, Partner Premise, former Marketing Director Adrenalin

www.ypulse.com
©2007 Anastasia Goodstein & Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="audio/mpeg" url="http://www.ypulsecasts.com/podcast/ypulseTMM_ep_002.mp3" length="72732308" />
			<link>http://www.ypulse.com</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulseTMM_ep_002.mp3</guid>
			<pubDate>Fri, 15 Dec 2006 18:01:30 -0800</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>01:00:34</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
		</item>
		<item>
			<title>Ypulse NYC Teen Media Mashup</title>
			<itunes:author>Gorilla Soapbox</itunes:author>
			<description><![CDATA[The Future of Teen Magazines - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.

• Christopher Gonzalez, Executive Editor, Conde Net's new teen site
• Joanna Saltz, Executive Style Editor, Seventeen
• Melissa Walker, former senior features editor at ELLEGirl magazine
• Anne Sachs, executive editor, ELLEgirl.com
• Kara Jesella and Marisa Meltzer, authors of the upcoming book How Sassy Changed My Life: A Love Letter to the Greatest Teen Magazine of All Time
• Nick Palazzo, Co-Founder and Co-CEO, STACK (a high school sports magazine)
• Betsy Fast, Editor In Chief, Twist
• Matt Britton, Chief Of Brand Development, Mr. Youth

www.ypulse.com
©2007 Anastasia Goodstein & Gorilla Soapbox
www.gorillasoapbox.com]]></description>
			<itunes:subtitle><![CDATA[The Future of Teen Magazines - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.]]></itunes:subtitle>
			<itunes:summary><![CDATA[The Future of Teen Magazines - Ypulse readers listen and participate in a roundtable discussion with thought leaders in the field of youth-based industries.

• Christopher Gonzalez, Executive Editor, Conde Net's new teen site
• Joanna Saltz, Executive Style Editor, Seventeen
• Melissa Walker, former senior features editor at ELLEGirl magazine
• Anne Sachs, executive editor, ELLEgirl.com
• Kara Jesella and Marisa Meltzer, authors of the upcoming book How Sassy Changed My Life: A Love Letter to the Greatest Teen Magazine of All Time
• Nick Palazzo, Co-Founder and Co-CEO, STACK (a high school sports magazine)
• Betsy Fast, Editor In Chief, Twist
• Matt Britton, Chief Of Brand Development, Mr. Youth

www.ypulse.com
©2007 Anastasia Goodstein & Gorilla Soapbox
www.gorillasoapbox.com]]></itunes:summary>
			<enclosure type="audio/mpeg" url="http://www.ypulsecasts.com/podcast/ypulseTMM_ep_001_2.mp3" length="73426735" />
			<link>http://www.ypulse.com</link>
			<guid>http://www.ypulsecasts.com/podcast/ypulseTMM_ep_001_2.mp3</guid>
			<pubDate>Sat, 18 Nov 2006 18:01:36 -0800</pubDate>
			<category>Business</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>01:01:09</itunes:duration>
			<itunes:keywords>Youth, Pulse, Ypulse, Marketing, Teen, Media, Brands, Generation Y, Commentary, Mashup, Roundtable, Anastasia Goodstein, Gorilla Soapbox</itunes:keywords>
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